WASUIAN Web Site

Our Commitment

As a company in the manufacturing and sale of Made-in-Japan samue and Jinbei, we introduce our commitment to quality.

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About Idaseni, Ltd.

Since 1963, we have made traditional Japanese garments in Kiryu City, Gunma, a famous textile area in Japan.

Samue: Easy-to-wear Traditional Japanese Outfits

Idaseni, LTD. is Japan’s top professional manufacturer of the finest quality samue made by Japanese artisans. We offer our own original brand, WASUIAN.

What Idaseni Offers

Variation

・With over 1,000 SKUs of samue alone, we offer the greatest variety in Japanese samue nationwide.

・We make our products entirely with Japanese fabrics with the assistance of long-standing and traditional fabric producers nationwide, including Ojiya-chijimi (Niigata) which is known for its Ramie, Omi-chijimi (Shiga), Kaihara Denim (Hiroshima), which has the largest share on the domestic denim market, Enshu Orimono (Shizuoka), known for its cotton fabrics, Awa Shijira-ori (Tokushima), and Bushu Aizome (Saitama).

100% Made in Japan/High Quality

・Although most Japanese businesses sew their clothing overseas, we are rare in our insistence on using traditional techniques used by Japanese artisans in our manufacturing, and work to train younger generations to continue these traditions.
・We ensure that everything is entirely made in Japan to be thorough in our creation of the samue, an important piece of Japanese culture.

・We have our own sewing factory specifically for the manufacture of samue, and combine traditional clothing production techniques with modern technology, with no compromises, to maintain a high standard of quality.

The Characteristics of the Samue

What Is Samue?

・Unlike kimono and yukata, samue was originally a work outfit for Zen monks, making them highly functional, and are the closest Japanese garment to Western clothing.
・A variety of artisans in Japan wear samue to this day, such as monks and head priests in temples, those who create Japanese cuisine, including sushi, soba, udon, and ramen chefs, carpenters, potters, and Japanese gardeners. Samue is a garment suited to Japanese culture and climate and is one that is loved by Japanese artisans.
・Samue is often used in a variety of Japanese cultural practices, including Zen, bonsai, Japanese cuisine, Japanese music, pottery, flower arrangement, calligraphy, tea ceremonies, judo, kendo, and archery.
・With the functionality that comes from being created as a work outfit, and because it was born from Zen ideals, it is a garment that helps the person wearing it to relax as they stretch themselves out and prepare for physical activity, and recently, samue have been used more as relaxing wear by the average consumer, such as dressing gowns and casual wear.
・It is a garment that is perfect for returning to Japanese style including concepts such as “Wa (harmony)” and “Iki (chicness/style)” into our Westernized lifestyle.
・Samue consists of tops and bottoms and can be worn by anyone by simply tying the strings together.
・Samue has many styles and can be worn all year around, with spring, summer, autumn, and winter types available.
・There are a variety of fabrics used in samue, and most of those made by WASUIAN can be washed in the washing machine in your home, as you would with Western clothing, making them easy to care for and maintain.

About WASUIAN

WASUIAN is an original brand of samue manufactured by Idaseni, LTD. We are a top professional manufacturer of samue, and our Japanese artisans produce samue of the highest quality. This “wasuianjapan.com” is our official global e-commerce site of WASUIAN. In addition, “wasuian.com” is our official Japanese site for domestic sales in Japan.

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